Tuesday, May 26, 2020
The Pitfall of 101 Persuasive Essay Topics The cost of an essay rides on the quantity of effort the writer has to exert. For instance, an informative paper about family will list types of families and offer some data on what sort of families is widespread or what's not (and maybe why it's so). The reader ought to take the author's side by the close of the reading. At precisely the same time, it's a fantastic persuasive essay idea. The thesis statement is easily the most important portion of the whole essay. All evidence needs to be presented in the body paragraphs. Prior exposure or knowledge about a specific subject provides better hindsight that may bring superior arguments on the issue. Keep in mind, if you're writing an argument about whether they really existed, you are going to want to present evidence to strengthen your argument but will also will need to deal with the counterargument. If you're tasked with writing a cause and effect paper there are lots of topics you may want to cover. In terms of the organization of the last essay, it's advisable to use a 5-paragraph structure. The intent of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. Many students think that it is a waste of time. New Ideas Into 101 Persuasive Essay Topics Never Before Revealed Or the paper might concentrate on medical discoveries, like the polio vaccine or penicillin. Students want to understand how to compose persuasive essaysthis skill is critical because it's often tested. Throughout your academic career you will frequently be requested to compose essays. All persuasive essays are like argumentative essays. Students ought to be permitted to pray in school. They always go online when they need to find something. They have to complete a lot of writing assignments during college years. They should be careful about pos ting on social media. To defend your subject, you might recall the effect of overloaded schedule on college grades. Argue that public higher education has to be free for everybody. Schools should restrict the quantity of homework students may receive. Year round school isn't a good idea. The exact same writers we mentioned above are perfectly capable of providing you with a thorough collection of great speech topics. Pay attention to how the price of academic writing essay topics order is quite fair. There are several persuasive essay topics to select from to finish your high school or college assignment. Whenever your professor starts to read your paper, he will initially observe the topic. If you want to write alone, pick a topic from the list we offer and simply do it, since the ad says. You may use different examples on the world wide web free of charge. Persuasive essays share a good deal of resemblance with argumentative essays. Persuasive speech differs. Thus an exceptional persuasive speech requires an excellent topic, ideal wording, structure, and some presentation abilities. Take great notes and remember sociology is all about concepts. It's possible to opt for an intriguing topic from any area of science. The reality is that professors are fed up with reading the very same stuff over and over again. If you're in a college and need to compose an argumentative essay, you should select a subject of high importance. You're an actual topic enthusiast! With all these things to argue about and for, it may be a bit overwhelming to produce a topic all on your own. You will probably locate a different and good topic you will love to write about. The most recent and hottest topics usually do an intriguing trick.
Wednesday, May 6, 2020
My Online Community I aimlessly wondered the Internet trying to find a community suitable for me. I wasnÃ¢â¬â¢t sure what I was looking for. I have many interests, but I really donÃ¢â¬â¢t have a strong passion for something. So I decided to join a community in which I could express myself as a teen and talk about general issues. I joined the mtv.com community. There I expressed my thoughts on everything, ranging from music to daily events that shape our world. There I had a chance to share my opinions and beliefs, as others posted their thoughts and perspectives on certain subjects. Online communities are rather congruent to offline ones. They are both appealing yet displeasing at the same time. An online community meansÃ¢â¬ ¦show more contentÃ¢â¬ ¦It was my first time in a community, and I was quite interested in seeing how it was going to be. On the second day of being a member, I wanted to start posting some of my own thoughts on certain things. I started to read messages ranging from questions like, Ã¢â¬Å"whatÃ¢â¬â¢s your favorite commercial,Ã¢â¬ to questions like, Ã¢â¬Å"why censor a record that does little more than personalize the struggles of abortion and prompt a national dialogue on the topic?Ã¢â¬ I clicked on the reply button, and I started responding to all these messages. I spent more than an hour browsing the site and responding to all these questions that sparked an interest in me. Some people had great sense of humors, and others didnÃ¢â¬â¢t do anything else but criticize anyone who didnÃ¢â¬â¢t agree with his/her own opinion. There were several drawbacks in my community. The previous day I had posted several questions that I wanted people to answer to, but since the community is so large, my message was lost in the middle of several other messages. I had posted a question on whether America has too many laws or not, and It took me more than 10 minutes of clicking the Ã¢â¬Å"next pageÃ¢â¬ button to find it. Several people had responded to it, and it was nice to see that some people agreed with me. It was also very interesting to see how others disagreed with me and read their view on the subject. On the third day I passed my timeShow MoreRelated Online Communities - Chat Rooms and Discussion Boards Essay1343 Words Ã |Ã 6 PagesOnline Communities - Chat Rooms and Discussion Boards To those who have never experienced an online community they may seem pointless, a waste of time or simply childish. However, for those that have expanded beyond the traditional means of communication such as, talking on the telephone or conversing face-to-face, online communities offer a new and exciting means of communication. They offer a chance to meet others, gain advice, voice an opinion, defend an argument, or to simply relax and haveRead More Online Community Essay1489 Words Ã |Ã 6 PagesOnline Community After searching through various online communities, I finally found one that looked very interesting and informative to me, fitness.com. I chose an online community in which I would not only gain helpful information and advice, but I could also communicate with people who are interested in the same topic as I am. I knew right away that it was a community rather than just a typical webpage that someone had made. A community has places where people can post messages onRead MoreMy Community Identity : I Am Part Of An Online Anime Fandom1407 Words Ã |Ã 6 Pages My Community Identity I am part of an online anime fandom, which is my community which I have been a part of since the 90Ã¢â¬â¢s, that is compromised of anime fans, friends, family and even the voice actors themselves. 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I did not kno w what to do norRead MoreHow Online Brand Communication And Customer Engagement Influence A Consumer s Decision Purchase872 Words Ã |Ã 4 PagesResearch Question: Ã¢â¬Å"How online brand communication and customer engagement influence a consumerÃ¢â¬â¢s decision purchase.Ã¢â¬ The marketing strategy of branding is not a new concept. A companyÃ¢â¬â¢s brand is not a logo, or a tag line, but rather the relationship it has with its customer base, it is in essence not how a company defines itself Ã¢â¬â but how the public defines it. With every interaction and every customer touch point a business shapes its brand identity, and participants in this exchange are knownRead MoreUtilizing Online Social Networking Sites Essay1111 Words Ã |Ã 5 Pagesorganizations. A website that provides organizations with this type of networking is LinkedIn. In week two I was given the task to research and understand why such sites as LinkedIn help human service organizations stay connected with their professional community and other human service professionals. In addition to researching how these sites enhance more quality services and support and how additional training keeps you up to date and competitive against other organizations. History of LinkedIn LinkedInRead MoreEssay about My First Chat Room Experience1402 Words Ã |Ã 6 PagesMy First Chat Room Experience Perhaps some of the most amusing sites to visit on the Internet are the online communities. Given this topic, I was forced, although it was inevitable experience hardly avoidable, to do some self exploration by entering the intriguing world of chat communities. Communities designed for talk, friendship, romance, entertainment, education, support, or even pleasure. With the variety of topics I had the opportunity to explore, I was exposed to all of these options. InitiallyRead MorePathos, Logos And Reflection924 Words Ã |Ã 4 PagesThroughout the process of this class, I have learned many things that will help me in my college career as well as my career after college; I learned the power of the discourse community, how to create a resume, and how to create well developed detailed essays and reports. I also learned about rhetoric and rhetorical situations. Rhetoric is used in every argument, every thesis, and every speech. Rhetoric is a huge part of everyones lives whether people know it or not. There are three branchesRead MoreHow Does Cloud Computing Enhance Data Management? Essay1691 Words Ã |Ã 7 PagesSlides and Google Docs Ã¢â¬â are cloud computing mechanisms that enable me to collaborate with others on projects. My team members and I can simultaneously add information to Google Drive, which is updated in real-time, and store our documents, presentations, spreadsheets, etc. virtually. Google ensures that our work is continuously saved, and we do not have to worry about losing it (as opposed to my MacÃ¢â¬â¢s Microsoft Word, which may or may not recover a file if it automatically crashes). Scalability is yetRead MoreMy Life And The Internet1200 Words Ã |Ã 5 PagesInternet has transformed modern behavior, and virtually every aspect of living, is both widely known and a source of ongoing study. In plain terms, such unlimited access to information and communication has radically altered concepts of self and community. It gives us up to date information to start our day from finance, work schedules, family. Marshall McLuhan quoted: Ã¢â¬Å"When something becomes commonplace people donÃ¢â¬â¢t identify it as everyday life, it becomes almost invisibleÃ¢â¬ . This unconscious control
Tuesday, May 5, 2020
Question: Discuss about theNetworked Media Production for Visual Design. Answer: Introduction Visual design deals with the look feel and generally the aesthetics of a site. A good visual design implements different elements, such as images, videos, fonts, and colors to enhance the sites interface( Tselentis, 2012). Visual design is as important as the content itself. For example, in this case, a microblogging site such as Tumblr must take crucial attention to the visual design of the site as it complements the content provided. Before designing the interface of the site, there are several factors to be considered. Firstly, and the most important, is the nature of the content to be displayed. For example, for a site such as Tumblr, the background color and theme should be of a fairly low contrast so that it can bring out an optimal focus of images and videos when they are played. A dull blue color with a contrast of about 40% should be good for the site. The font should be of a higher contrast but not with a large margin difference. Optimally, the foreground should have a con trast of about 65%. This ensures that the content is not swallowed by the background( Tselentis, 2012). Secondly, the target audience plays a very big role in determining the choice and style of the visual design(Krause, 2014). For a micro-blogging site, the target audience focusses on the age bracket 16-45. This age bracket consists of young people to a slightly older generation. Within this generation, sharing of information is of high importance to them. Their joy is to be able to share ideas and thoughts in a comfortable environment that they can easily be attracted to. Designing an interface with no target audience in mind means that the design is done under broad guidelines that might not be cohesive with the clients language. This may result in mismatched priorities and confusion that may end up leading the target audience elsewhere(Vecchio, 2016). Lastly, the visual design is highly dependent on navigation of the site. An easy to use interface is likely to attract customers and make them stay for a long time. For a micro-blogging site, clear buttons, pop ups and color change for clicked links should enhance the interface operation of the site. Creative menu navigation labelling and language with a special focus on clarity is an added advantage. Links and labels should be easy to understand and discover. This will ensure that the user experience is not compromised. Additionally, it is a good practice to use standard language according to the web conventions. For example, clicking the logo of the page should navigate back to the homepage(Levene, 2011). SEO and Promotion To generate income, every site requires persistent traffic flow. However, persistent traffic flow does not come easy, it requires advertisements and promotions in order to inform and to remind customers of the website. Search Engine Optimization allows a website to be strategically positioned in the search engine (Google, Bing) such that when a customer searches for a product or service that is offered by your site, then your site appears on the top list of the search engine( Skinner, 2014). The first step of SEO promotion is to identify the target keywords(ZOLOTARYOVA, 2017). Target keywords are those words or/ and phrases that identifies a particular topic from a web page. Search engines creates most traffic and hence it is imperative to use the right keywords to ensure the website appears in the top pages of the search engine results. In general, keywords help improve the rank of a website in the search engines. For instance, for a micro-blogging site, the keywords may include sharing images and videos, share your story, connect with friends and read about. However, these words and phrases are very common with the numerous social networking sites and blogs in the search engines. Therefore, narrowing down the keyword to be more specific and relatable to the topic is important. For example, using phrases like, find friends around you will allow the sites to be categorized according to location(Varndell, 2015). Moreover, besides SEO promotion, there are other ways of site advertisement that can be used to generate traffic. For instance, according to (Shivar, 2017) you can accomplish this by using social media platforms that provide links to your website, using advertisement platforms like YouTube where Google allows placement of ads in various videos, and the use of banner ads where you advertise your website on other websites. Content Development The content development defines the purpose of the website. This is inception stage in which the idea was born. For a micro-blogging site, the content will include but not limited to elements such as texts, images and videos. The posts will be updated as regularly as the bloggers upload them to the website. This will ensure the top posts relate to the recent happenings and new information is given priority(Chad Barr and Alan Weiss, 2012). Additionally, the site would lose the customers if the customers view the same information every time they log in. The content will last in accordance to the users preferences. By creating a queue, the user is able to stretch their content to hours or even days. Moreover, users can assist the audience in finding their content by tagging them. The audience can also choose the content that will appear on their timeline by choosing from a category of items. That way, the content is not only displayed on the site but more specifically the target audience are notified of a new post. Most of the content produces will contain pictures and a text caption(Roy Strauss, Patrick Hogan, 2013). However, this does not create a provision for limitations. The language used will be left to the discretion of the user. The users will choose their style and language according to their content and specific target audience. As the micro-blogging site aims at connecting bloggers with audiences, each user will tailor their content to fit their target audience. The platform allows bloggers to share small snippets of information. Therefore, user will be advised to keep their content short and precise. Beside the content format and style, the site has a team of content moderators that review the uploaded content and flags any inappropriate information. Content moderation is the process of establishing a set of rules that determine what is acceptable and that which is not(O'Donovan, 2016). There are different ways to achieve content moderation. These are as follows. Firstly is the pro-active moderation. Pro-active moderation is used in cases of extreme user generated graphic content. The content is removed by an automatic moderator system before it hits online. Content such as terrorism and child sexual abuse falls under this category of extreme user generated content. However, there are setbacks to using this type of moderation. The users can become frustrated and confused waiting for their content to appear online. This causes the communication to be interrupted along the way and hence the site runs the risk of losing customers(Hopkins, 2017). Secondly, is the post-active moderation where inappropriate user generated content is allowed to be published on the site. A team of site moderators, later reviews the content and determines if the content has crossed the threshold established to what content breaks the rule. If the content is deemed inappropriate, it is removed or reported immediately. Post-active moderation allow moderation to be done in comparison with the activities happening in the world(O'Donovan, 2016). Lastly, there is reactive moderation. Reactive moderation lets users report content that they perceive to be inappropriate. After receiving the complaint, the team of moderators review the offensive content and take appropriate action. While this method is most effective one, it also gets the most false positive. Users may report a post that does not contain any extreme graphic content but because they disagree with the user who posted it. Additionally, this method may not be all effective in cases where immediate action is to be taken. For example, in cases where safety is critical, or a brands reputation is at stake. This is because this method maybe slow and great damage could be done between the time of reporting and the time of removing the content(O'Donovan, 2016). Reflection The micro-blogging idea is one of some revolutionary ideas. In this era where there is freedom of speech and the need to share your thoughts, it is recommendable to have a platform that will facilitate and host sharing of thoughts and ideas across the globe. With proper visual design and, the web page can be very attractive to keep customers glued to the site. The SEO promotion and the type of content published will go hand in hand to provide the best blogging experience for all users. However, there are improvements that require to be considered that would create a setback to the excellence of this website. These limitations are as follows. To start with, there are many blogging sites and social media networking platforms that offer similar services to this proposed web platform. Therefore, the SEO promotion may not be as effective, because the keywords chosen are also highly likely to be taken by other hundreds of sites that provide similar services. The remediation to this problem is to provide other means of advertisements that will cover the loss suffered by SEO promotion. Another setback is that of the visual design. While it is not possible for the design to consider all age brackets, all people from different types of life (those with different disabilities), the site is going to only be tailored to meet the needs of the highest percentage of target audience. While this might be the only way to handle it, it leaves an unexplored market niche. The remediation is to create more tools of viewing information, that will include as many people as possible. References Skinner, S. (2014, April 7). Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable. Retrieved from https://moz.com: https://moz.com/blog/using-paid-promotion-to-enhance-seo Tselentis, J. (2012). The Graphic Designer's Electronic-Media Manual: How to Apply Visual Design Principles to Engage Users on Desktop, Tablet, and Mobile Websites. Essex: Rockport Publishers. Chad Barr and Alan Weiss. (2012, August 22). How to Create Great Content for Your Website . Retrieved from https://www.entrepreneur.com: https://www.entrepreneur.com/article/223752 Hopkins, N. (2017, May 21). Facebook moderators: a quick guide to their job and its challenges. Retrieved from https://www.theguardian.com: https://www.theguardian.com/news/2017/may/21/facebook-moderators-quick-guide-job-challenges Krause, J. (2014). Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats. New Riders. Levene, M. (2011). An Introduction to Search Engines and Web Navigation. New York: John Wiley Sons. O'Donovan, D. (2016, August 9). 4 types of content moderation every social media manager should know about. Retrieved from https://blog.crispthinking.com: https://blog.crispthinking.com/4-kinds-of-content-moderation-every-social-media-manager-should-know-in-2016 Roy Strauss, Patrick Hogan. (2013). Developing Effective Websites: A Project Manager's Guide. Oxford: Taylor Francis. Shivar, N. (2017, April 3). EZ Website Promotion. Retrieved from https://www.shivarweb.com: https://www.shivarweb.com/2644/how-to-advertise-your-website-online/ Varndell, D. (2015). Learn Search Engine Optimization: Beginners Guide to SEO. EZ Website Promotion. Vecchio, S. (2016, August 18). Designing for a Target Audience. Retrieved from https://blog.catmedia.com: https://blog.catmedia.com/designing-for-a-target-audience ZOLOTARYOVA, E. (2017, May 22). 11 Essential SEO Promotion Stages For Your Website. Retrieved from https://curatti.com: https://curatti.com/essential-seo-promotion-stages/
Tuesday, April 14, 2020
Crime and the Death Penalty For most crimes committed in the United States a fine, sentence of time in jail or execution is the punishment. However, the death penalty is the most questionable punishment. Is it morally right? Is it effective in deterring crime, primarily murders? Weather or not you agree if it is moral or not, one issue remains. The death penalty is not an effective way to deter crime. The death penalty has existed as long as humans have existed. The quote "an eye for an eye" is found in the Bible. In the middle ages fines, public humiliation and imprisonment were appropriate punishments for all crimes, and death penalty for all murders. Today, Federal law states that the death penalty is to be enforced with convicted criminals for: treason; deserting armed forces during wartime; murder committed by a soldier; kidnapping and murder that involves crossing state lines; murder committed during an airplane hijacking; and of course, homicide. The death penalty is also called for punishment of for: attempting to kill anyone investigating or prosecuting his or her activities; advising, directing, authorizing or assisting in the murder of someone. Also, The Anti-Drug abuse act of 1988 calls for the death penalty for all drug related killings. Along with that, The bill amending sec. 848 to controlled substances act calls for the death penalty or life imprisonment for certain drug offences possession of 10 or more kg of heroin, cocaine, phencyclidine or analogue. Added to that, The drug kingpin act sates the use of death penalty for convicted major drug dealers caught with huge quantities of drugs, over 66 lbs. of heroin and 330 lbs. of cocaine. Even though there are these federal laws requiring the use of the death penalty for the crimes, State laws only consider one crime, murder, to be a capital offense. In the United States alone there have been 4047 executions since 1930, and 188 were from 1977-1996. In 1996, there were a total of 15,168,100 arrests; 33,050 for forcible rape; 1,506,200 involving drug violations and 19,020 for murder and non-negligent manslaughter. The death penalty was enforced 45 times. The death penalty is an expensive punishment, since 1976 the united states have spent 700 million dollars in it. Methods of the death penalty include lethal injection, gas chamber, electric chair, hanging and fire squad. In a 1986 poll 70% of Americans favored the death penalty as a punishment for murder. There have been many comparisons of crime rates of death penalty states to non- death penalty states. These clearly show that the death penalty has no effect on the deteration of crime. The homicide rates in Michigan, Ohio and Illinois rise and fall along with Wisconsin. Michigan, Ohio and Illinois all have the death penalty. Wisconsin does not. In 1994, the average murder rate in a death penalty state of a population of 100,00 was 8.0, for a non-death penalty state, 4.4. In Canada the homicide rate per 100,000 people was 3.09 in 1975, this was when they had the death penalty. In 1976 Canada got rid of the death penalty. In 1986 the crime rate decreased to 2.19 per 100,000 people, the lowest in 15 years. Isn't it odd that the crime rates were high with the death penalty and low without? Clearly this shows that the presence of the death penalty has no effect on the increase or decrease of crime rates. Even with the death penalty, crime rates continue to rise and fall in the United States. The number of people on death row in 1967 were in 1972: 200 and in 1997 3,100. Crimes will be committed weather or not death penalty is a method of punishment. Many people believe that the death penalty isn't an effective way to deter crime. "The proposed drug death penalty is not only barbaric but also foolish: a temper tantrum masquerading as an act of government. It holds no promise for suppressing the drug trade, and may even be counterproductive" (Franklin E. Zimny) Time magazine, 1997 said 52% of Americans do not believe the death penalty deters people from committing crime. In a recent poll of police chiefs, 2/3 said they don't believe the death
Thursday, March 12, 2020
The role of originality and creativity in setting out a good marketing communication strategy The WritePass Journal
The role of originality and creativity in setting out a good marketing communication strategy Introduction The role of originality and creativity in setting out a good marketing communication strategy ). The paper panda tour serves as a proper example of how business should provide customers with more than the standard form of advertising (Thun, 2010). For instance, the idea of Integrated Marketing Communications (IMC) makes a clear sense in this context by emphasising the originality and creativity dimensions of the strategy behind the paper panda tour. Researchers suggest that marketing teams should focus initially on the customer, which is the case with the paper pandas (Porcu, del Barrio-Garcia, Kitchen, 2012). Customers are exposed to the original and creative project of paper pandas through a mix of integrated communication methods, which are considered by people eye-catching and trustworthy. According to marketing researchers, IMC is an innovative and creative step because the complete culture of marketing agencies, in-house marketing departments, and marketing consultants had expanded the idea of separating advertisement, direct marketing, sales promotion, and public relations, rather than the pleasant, customer-centred development process that IMC requires (Duncan Mulhern, 2004). Integrated Marketing Communication has become an important part in marketing because the technological system has the integration of business stakeholders (Kalamas, Mitchell, Lester, 2009). According to experts, planning and implementation of all marketing communications are required to be done in an original and creative manner in order to meet the marketing objectives and attract more customers (Vance, Howe, Dellavalle, 2009). The process of building and applying different communication programs reflects in the possibility to have a solid impact in the future over time (Kitchen Schultz, 1999). The general IMC method focuses on customers and functions to establish and classify the methods to extend the influential communications programs. For the creators of the paper panda tour, it has become important to plan, develop, implement and assess the coordinated and measurable influential marketing communication programs applicable to external and internal viewers over time (Laurie Mortimer, 2011). It is a policy in which different marketing communication tools like promotion, public relations, sales promotion, direct marketing and personal selling operate together to st rengthen the communication process to target consumers. Such holistic and creative approach has led to the popularity of paper pandas. Media has experienced a wide phase of development in the last decade, implying that the creators of this original project have considered the importance of applying essential marketing strategies to reach out an optimal number of customers (Duncan Mulhern, 2004). Marketing managers were formerly focused on advertising their product/service through traditional marketing forms like TV, radio and newspapers (Gronroos, 2004). However, now the current marketing trend appears to be digital as Information Technology has become an important element of daily lives (Reid, 2005). The digital aspects of originality along with the physical dimensions of creativity evident in the massive project of paper pandas have indicated the use of proper communication strategies. A concept shift has been presented, or in other words, the creators of the project have focused on demonstrating a move from traditional marketing towards digital content that flows across various integrated media channels. As a re sult, more people can be informed about the project of the paper pandas and thus would prefer to see it (Laurie Mortimer, 2011). The theory definitely suggests about building the marketing communication mix which is considered being interdependent and bringing more incorporation and moving towards having several methods of accessing media, i.e. bringing in more flexibility in the marketing mix by using a combination of traditional and new digital media. Furthermore, it refers to the actions of media audience as being migrant, i.e. changing the marketing form that can provide them with the required experience. In such marketing environment, customers are dynamically involved and looking for new, original and creative content to make proper connections. Transition has played a relevant role in shifting the marketing trends, which is obvious in the formation of the paper panda project. The concept of transition indicates that the traditional media is not being displaced; rather its operations and significance are being shifted with new media options (Reid, 2005). This reflects in providing detailed online information about the project, such as in social media platforms and blogs. For instance, in a blog by Ng (2014), the focus is on describing the paper panda project in detail, with an emphasis on the substantial number (1600) of paper pandas exhibited to the audience in Hong Kong. In this way, media transition is more than merely a technological shift changing the relationship between existing technologies, sectors, markets and supporters (Kelm, 2011). Transition has brought remarkable changes in the media rights and has improved marketing media concentration. The elements of originality and creativity have played an important role in forming a good strategy that involves a combination of different IMC elements (Michaelidou, Siamagka, Christodoulides, 2011). According to marketing experts, there are five established IMC elements known as Advertising, Promotion, Direct marketing, Personal selling and PR (Public Relations). It has been indicated that the paper panda project in Hong Kong has been successful in covering all these elements and achieving substantial customer interest (Porcu, del Barrio-Garcia, Kitchen, 2012). A good marketing strategy normally focuses on building original and creative content that creates attention as well as motivational encouragement for users to share it with their friends and families (Kelm, 2011). For instance, the paper panda project can be adequately popularised through different social media platforms because it is a relevant step to rely on the contribution of different users to talk about the exciting project. The keys to social media success are user contribution, user brand loyalty, user enthusiasm, and the communication between people (Laurie Mortimer, 2011). The introduction of an original and creative design related to the paper pandas, and the creation of opportunities for social interaction, are some of the features making this project quite appealing to the general audience. Many marketing experts long before have recognised synergism and originality as important concepts behind the introduction of a good marketing strategy; the incorporated effect of each effort would force the marketing communication to become more effective (Laurie Mortimer, 2011). In this way, originality and creativity can enhance the brand image and popularity of companies that consider the importance of endorsing those concepts (Kelm, 2011). Communication, especially if it is done in an original manner, also represents a significant driver of marketing communication activities. Communication, as seen in the paper panda project, is a fundamental element which allows the creators of the project to connect with the audience (Duncan Mulhern, 2004). This simply occurs through communicating of ideas and seeking to establish particular perceptions of these original paper pandas introduced in a quite creative way. With the rapid development of technology, modern organizations can utilise different communication channels to attract a significant number of customers. As mentioned, the role of social media platforms is important in the process of facilitating organisational communication (Kelm, 2011). The creators of the paper panda project have obviously ensured the creative application of a relevant marketing planning platform in a direction of expanding the positive impact of communication on all stakeholders (Ng, 2014). Commun ication has a strategic role in contemporary organisations. It is important to emphasise its priority of expanding particular marketing activities through the development of diverse communication channels. The emphasis is to deliver a consistent and properly structured message about the original project. Creativity is basically the application of better ways of solving organisational problems. The ability of an organisation to change in the environment provides the degree of elasticity and adaptability in all kinds of situations through creativity (Laurie Mortimer, 2011). Originality means that a company has promising financial prospects that will ensure increase in profits. It means that whatever changes occur in the market, the company will continue to grow by providing the required services, hence increasing its market share and in the end have high revenues. Thus, originality and creativity can be used as adequate measures of performance as related to the paper panda project (Ng, 2014). It is important to mention that this project is quite flexible and has produced the necessary positive effects that original and creative projects usually produce in the audience. This paper discussed the role of originality and creativity, which have been indicated as essential principles of a good marketing strategy (Duncan Mulhern, 2004). Details about the paper panda project have been provided, as this information was closely related to the dimensions of originality and creativity (Kelm, 2011). The paper focused on explaining how the paper panda project ensured the use of originality and creativity in the sense that no one has ever done a similar project. In conclusion, the success of this project points out that marketing managers have demonstrated the implementation of a proper marketing strategy combining the dimensions of originality and creativity. References Duncan, T. Mulhern, F. (2004). A white paper on the status, scope and future of IMC. New York: McGraw-Hill. Gronroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business and Industrial Marketing, 19(2), 99-113. Kalamas, M., Mitchell, T., Lester, D. (2009). Modeling social media use: Bridging the communication gap in higher education. Journal of Advertising Education, 13, 44-57. Kelm, O. R. (2011). Social media: ItÃ¢â¬â¢s what students do. Business Communication Quarterly, 74, 505-520. Kitchen, P. J. Schultz, D. E. (1999). A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39(1), 21-38. Laurie, S. Mortimer, K. (2011). Ã¢â¬ËIMC is dead. Long live IMCÃ¢â¬â¢: AcademicsÃ¢â¬â¢ versus practitionersÃ¢â¬â¢ views. Journal of Marketing Management, 27(13/14), 1464-1478. Michaelidou, N., Siamagka, N. T., Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153-1159. Ng, P. (2014). 1600 pandas haunt attention! Harpers Bazaar. Retrieved from harpersbazaar.com.hk/lifestyle/entertainment/1600-pandas-hong-kong-tour-timetable-2014 Porcu, L., del Barrio-Garcia, S., Kitchen, P. (2012). How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects. Comunicacion Y Sociedad, 25(1), 313-348. Reid, M. (2005). Performance auditing of integrated communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54. Thun, J. H. (2010). Angles of integration: An empirical analysis of the alignment of internet based information technology and global supply chain integration. Journal of Supply Chain Management, 46(2), 30-44. Vance, K., Howe, W., Dellavalle, R. P. (2009). Social internet sites as a source of public health information. Dermatologic Clinics, 27(2), 133-136.
Monday, February 24, 2020
Historical cost accounting and fair value acounting - Essay Example One of the most distinguished differences between these two lies in their definitions. While historic cost is the amount at which the asset or liability was originally obtained, fairvalue is the amount at which the asset could be exchanged or a liability settled between knowledgeable, willing parties in an arms length transaction. Another difference between them is that under historic cost accounting entries are made only when an actual transaction arises while under fairvalue accounting measurements are updated periodically even in the absence of explicit transactions. In historic cost accounting reported amounts can be calculated based on internally available information about prices in past transactions, without reference to outside data whereas fairvalue method requires current market prices to determine reported amounts, which may require estimation and can lead to reliability problems. In accordance with risk management, the fairvalue method easily reflects the most risk managed strategies while the historic cost method requires complex rules to attempt to reflect the most effect of most risk managed strategies. There has been a shift in the economic situation around the world and henceforth, we see a shift taking place in the accounting principles too. While historical cost method might have numerous advantages, the fairvalue has much more importance in todayÃ¢â¬â¢s volatile markets. Fairvalue allows users of financial statements to obtain a more truer and fairer view of the companyÃ¢â¬â¢s real financial situation as only fairvalue reflects the prevailing economic conditions and the changes in them. By contrast, historical cost based accounting shows the conditions that existed when